Effective: July 15, 2013
Hormel Foods ("Company" or "We") respect your privacy and are committed to
protecting it through our compliance with this policy.
This policy describes the types of information we may collect from you or that
you may provide when you visit our websites (our "Website") and our practices for
collecting, using, maintaining, protecting and disclosing that information.
This policy applies to information we collect:
- On this Website.
- In e-mail, text and other electronic messages between you and this
- When you interact with our advertising and applications on third-party
websites and services.
Please read this policy carefully to understand our policies and practices regarding
your information and how we will treat it. If you do not agree with our policies and
practices, your choice is not to use our Website. By accessing or using this Website, you
use of this Website after we make changes is deemed to be acceptance of those changes,
so please check the policy periodically for updates.
Children Under the Age of 13
Our Website is not intended for children under 13 years of age. No one under age
13 may provide any information to or on the Website. We do not knowingly collect
personal information from children under 13. If you are under 13, do not use or provide
any information on this Website or on or through any of its features/register on the
Website or provide any information about yourself to us, including your name, address,
telephone number, e-mail address or any screen name or user name you may use.
Information We Collect About You and How We Collect It
We collect several types of information from and about users of our Website,
by which you may be personally identified, such as name, postal address,
e-mail address or telephone number ("personal information");
- about your internet connection, the equipment you use to access our
Website and usage details.
We collect this information:
- Directly from you when you provide it to us.
- Automatically as you navigate through the site. Information collected
automatically may include usage details, IP addresses and information
collected through cookies, web beacons and other tracking technologies.
- From third parties, for example, our business partners.
Information You Provide to Us. The information we collect on or through our
Website may include:
- Information that you provide by filling in forms on our Website. This
includes information provided at the time of registering to use our
Website, posting material or requesting further services. We may also ask
you for information when you enter a contest or promotion sponsored by
us, and when you report a problem with our Website.
- Records and copies of your correspondence (including e-mail addresses),
if you contact us.
- Your search queries on the Website.
- Behavioral preferences which you provide to us.
You also may provide information to be published or displayed (hereinafter,
"posted") on public areas of the Website, or transmitted to other users of the Website or
third parties (collectively, "User Contributions"). Your User Contributions are posted on
and transmitted to others at your own risk. We cannot control the actions of other users of
the Website with whom you may choose to share your User Contributions. Therefore, we
cannot and do not guarantee that your User Contributions will not be viewed by
Usage Details, IP Addresses And Cookies, Cookies and Other Technologies.
As you navigate through and interact with our Website, we or our business partners, may
automatically collect certain information about your equipment, browsing actions and
Details of your visits to our Website, including traffic data, location data,
logs and other communication data and the resources that you access and
use on the Website.
- Information about your computer and internet connection, including your
IP address, operating system and browser type.
The information we collect automatically is statistical data and does not identify
any individual. It helps us to improve our Website and to deliver a better and more
personalized service by enabling us to:
- Estimate our audience size and usage patterns.
- Store information about your preferences, allowing us to customize our
Website according to your individual interests.
- Speed up your searches.
- Recognize you when you return to our Website.
The technologies we, or our third party business partners, use for this automatic
data collection may include:
- Cookies (or browser cookies). A cookie is a small file placed on the hard
drive of your computer. You may refuse to accept browser cookies by
activating the appropriate setting on your browser or through your third
party account. However, if you select this setting you may be unable to
access certain parts of our Website. Unless you have adjusted your
when you direct your browser to our Website.
- Web Beacons. Pages of our the Website and our e-mails may contain
small electronic files known as web beacons (also referred to as clear gifs.
pixel tags and single-pixel gifs) that permit the Company or third parties,
for example, to count users who have visited those pages or opened an email
and for other related website statistics (for example, recording the
popularity of certain website content and verifying system and server
Some advertisements on the Website are served by third-party advertisers, ad
web beacons or other tracking technologies to collect information about our users. This
may include information about users' behavior on this and other websites to serve them
interested-based (behavioral) advertising. We do not control these third parties' tracking
technologies or how they may be used.
How We Use Your Information
We use information that we collect about you or that you provide to us, including
any personal information:
To present our Website and its contents to you.
- To provide you with information, products or services that you request
- To fulfill any other purpose for which you provide personal information.
- To notify you about changes to our Website or any products or services we
offer or provide though it.
- To allow you to participate in interactive features on our Website.
- In any other way we may describe when you provide the information.
- For any other purpose with your consent.
We may also use your information to contact you about our own and third-parties'
goods and services that may be of interest to you. If you do not want us to use your
information in this way, please adjust your user preferences in your account profile. We
may use the information we have collected from you to enable us to display
advertisements to our advertisers' target audiences. Even though we do not disclose your
personal information for these purposes without your consent, if you click on or
otherwise interact with an advertisement, the advertiser may assume that you meet its
Disclosure of Your Information
We may disclose aggregated information about our users, and information that
does not identify any individual, without restriction.
We may disclose personal information that we collect or you provide as described
To our subsidiaries and affiliates.
- To contractors, service providers and other third parties we use to support
our business. To a buyer or other successor in the event of a merger,
divestiture, restructuring, reorganization, dissolution or other sale or
transfer of some or all of Hormel Foods’ assets, whether as a going
concern or as part of bankruptcy, liquidation or similar proceeding, in
which personal information held by Hormel Foods about our Website
users is among the assets transferred.
- To third parties to market their products or services to you if you have not
opted out of these features.
- To fulfill the purpose for which you provide it. For example, if you give us
an e-mail address to use the "e-mail a friend" feature of our Website, we
will transmit the contents of that e-mail and your e-mail address to the
- For any other purpose disclosed by us when you provide the information.
- With your consent.
We may also disclose your personal information:
- To comply with any court order, law or legal process, including to respond
to any government or regulatory request.
- If we believe disclosure is necessary or appropriate to protect the rights,
property, or safety of Hormel Foods, our customers or others.
Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you
provide to us. We have created mechanisms to provide you with the following control
over your information:
- Tracking Technologies and Advertising. You can set your browser to
refuse all or some browser cookies, or to alert you when cookies are being
site may then be inaccessible or not function properly.
- Disclosure of Your Information for Third-Party Advertising. If you do
not want us to share your personal information with unaffiliated or nonagent
third parties for promotional purposes, you can also always opt-out
by logging into the Website and adjusting your user preferences in your
account profile by checking or unchecking the relevant boxes.
- Promotional Offers from the Company. If you do not wish to have your
e-mail address/contact information used by the Company to promote our
own or third parties' products or services, you can opt-out by logging into
the Website and adjusting your user preferences in your account profile by
checking or unchecking the relevant boxes.
- Targeted Advertising. If you do not want us to use information that we
collect or that you provide to us to deliver advertisements according to our
advertisers' target-audience preferences, you can opt-out by adjusting your
user advertising preferences in your account profile by checking or
unchecking the relevant boxes.
We do not control third parties' collection or use of your information to
serve interest-based advertising. However these third parties may provide
you with ways to choose not to have your information collected or used in
this way. You can opt out of receiving targeted ads from members of the
Network Advertising Initiative ("NAI") on the NAI's website.
Accessing and Correcting Your Information
You can review and change your personal information by logging into the
Website and visiting your account profile page.
If you delete your User Contributions from the Website, copies of your User
Contributions may remain viewable in cached and archived pages, or might have been
copied or stored by other Website users. Proper access and use of information provided
The safety and security of your information also depends on you. Where we have
given you (or where you have chosen) a password for access to certain parts of our
Website, you are responsible for keeping this password confidential. We ask you not to
share your password with anyone. We urge you to be careful about giving out
information in public areas of the Website like message boards. The information you
share in public areas may be viewed by any user of the Website.
Unfortunately, the transmission of information via the internet is not completely
secure. Although we do our best to protect your personal information, we cannot
guarantee the security of your personal information transmitted to our Website. Any
transmission of personal information is at your own risk. We are not responsible for
circumvention of any privacy settings or security measures contained on the Website.
we make material changes to how we treat our users' personal information, we will notify
revised is identified at the top of the page. You are responsible for ensuring we have an
up-to-date active and deliverable e-mail address for you, and for periodically visiting our
contact us at:
Hormel Foods Corporation
1 Hormel Place
Austin, MN 55912
Attn: Legal Department